Preferences of Selected Consumers Regarding Options for Choosing Colors for Townhouse Interiors Page: II
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Pate, Sandra S., Preferences of Selected Consumers Re-
garding Options for Choosing Colors for Townhouse Interiors,
Master of Arts (Art), December, 1972, 39 PP. 2 tables, bibli-
ography, 9 titles.
The research study Investigates certain oonsumer prefer-
ences regarding possible options whereby colors may be selected
for interior furnishings and equipment in individually owned
townhouses in Dallas County, Texas.
The thesis is organized into four chapters, Introduction,
Review of Current Status of Interior Design for Townhouses,
Methods and Procedures, and Summary of Findings and Inter-
The study attempts to determine 1) whether or not con-
sumers want to choose colors for interior goods? 2) whether
they agree as to whioh interior items are most important for
color selection; and, 3) whether they prefer to coordinate
interior colors for themselves or choose from pre-coordlnated
For each of the three aspects of the problem, an hypo-
thesis is stated, and appropriate statistical procedures are
selected to test the hypotheses.
The principal source of data is a consumer questionnaire
which is administered to a specially selected sample of town-
house owners. The questionnaire determines whether consumers
want to choose interior colors and whether they prefer to do
their own oolor coordination by asking these questions directly,
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Pate, Sandra S. Preferences of Selected Consumers Regarding Options for Choosing Colors for Townhouse Interiors, thesis, December 1972; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc164037/m1/2/: accessed December 12, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .