Gossypium hopi: Product Value for Consumers through Heritage, History and Culture

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Paper describes how gossypium hopi cotton production has benefited through using culture and history to connect with customers in branding.

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22 p.

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Taylor, Alicia 2014.


This article is part of the collection entitled: The Eagle Feather and was provided by the UNT Honors College to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 72 times. More information about this article can be viewed below.


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Paper describes how gossypium hopi cotton production has benefited through using culture and history to connect with customers in branding.

Physical Description

22 p.


Abstract: Gossypium hopi cotton has a distinctive cultural history and is a part of Pueblo heritage. This study explores the benefits of cultivation and production for consumers as value; for designers, firms and brands as a tool for differentiation and for the Pueblo community as a means of reviving and safeguarding a component of their heritage. Today’s savvy consumer views traditional value offerings such as cost and availability as integral components of products and services they consider for purchase. In order for products to meet consumers’ expectations of distinctiveness, they must offer extraordinary value that connects with the consumer on a more profound level. Consumers’ comprehensive expectations can be met by incorporating Gossypium hopi’s and the Pueblo’s history, culture and heritage into all phases of product development, marketing and promotions. Furthermore, consumers can experience sustainable exclusivity, connect with a brand or product story and feel they are contributing to society through their purchase decisions. Brand differentiation may also be accomplished through this unique value story and communities such as the Pueblo community can continue to strengthen and grow in a culturally sustainable and economically beneficial fashion. Further exploration of methods to elevate Gossypium hopi to a luxury material through sustainable approaches and developing means to mesh new technology with heritage skills may lead to more sustainable competitive advantages for firms and benefits to society.


  • Eagle Feather, Issue 11, University of North Texas Honors College: Denton, Texas. 2014


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  • Publication Title: Eagle Feather
  • Volume: 11
  • Issue: 2014
  • Peer Reviewed: Yes


This article is part of the following collections of related materials.

The Eagle Feather

Launched in 2004 by UNT's Honors College, The Eagle Feather was an interdisciplinary undergraduate research journal that promoted the work of students and their faculty mentors. The Eagle Feather was published annually until 2017 when it transitioned into the North Texas Journal of Undergraduate Research.

UNT Undergraduate Student Works

This collection presents scholarly and artistic content created by undergraduate students. All materials have been previously accepted by a professional organization or approved by a faculty mentor. Most classroom assignments are not eligible for inclusion. The collection includes, but is not limited to Honors College theses, thesis supplemental files, professional presentations, articles, and posters. Some items in this collection are restricted to use by the UNT community.

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  • 2014

Added to The UNT Digital Library

  • March 9, 2020, 6:45 p.m.

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  • April 15, 2020, 12:50 p.m.

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Taylor, Alicia. Gossypium hopi: Product Value for Consumers through Heritage, History and Culture, article, 2014; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1625001/: accessed June 21, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Honors College.

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