The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store Metadata

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Title

  • Main Title The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store

Creator

  • Author: Gesick, Jeffrey Glen
    Creator Type: Personal

Contributor

  • Chair: Vaidya, Manish
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Committee Member: Pinkston, Jonathan
    Contributor Type: Personal
  • Committee Member: Smith, Richard G. (Richard Gordon), 1956-
    Contributor Type: Personal

Publisher

  • Name: University of North Texas
    Place of Publication: Denton, Texas
    Additional Info: www.unt.edu

Date

  • Creation: 2012-08

Language

  • English

Description

  • Content Description: Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whether these properties influence consumer choice. The researchers were specifically interested in studying acquisition costs and durability and in simulating a natural online shopping environment. Results from the current study extend the findings showing that delay and price influence choice. The data from the current study provide mixed evidence for control by item durability.

Subject

  • Keyword: Behavioral economics
  • Keyword: consumer behavior
  • Keyword: temporal discounting

Collection

  • Name: UNT Theses and Dissertations
    Code: UNTETD

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public
  • Rights Holder: Gesick, Jeffrey Glen
  • Rights License: copyright
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights Reserved.

Resource Type

  • Thesis or Dissertation

Format

  • Text

Identifier

  • Archival Resource Key: ark:/67531/metadc149593

Degree

  • Academic Department: Department of Behavior Analysis
  • Degree Discipline: Behavior Analysis
  • Degree Level: Master's
  • Degree Name: Master of Science
  • Degree Grantor: University of North Texas
  • Degree Publication Type: thesi

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