Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whether these properties influence consumer choice. The researchers were specifically interested in studying acquisition costs and durability and in simulating a natural online shopping environment. Results from the current study extend the …
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Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whether these properties influence consumer choice. The researchers were specifically interested in studying acquisition costs and durability and in simulating a natural online shopping environment. Results from the current study extend the findings showing that delay and price influence choice. The data from the current study provide mixed evidence for control by item durability.
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UNT Theses and Dissertations
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Gesick, Jeffrey Glen.The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store,
thesis,
August 2012;
Denton, Texas.
(https://digital.library.unt.edu/ark:/67531/metadc149593/:
accessed April 17, 2024),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
.
