Analyzing Tradeoffs between Privacy Concerns and Active Social Media Presence of 18- to 30-Year-Old College Students

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This study applied the impression management theory in the context of social networking to investigate the generalized research question of this dissertation which is "Do active social media presence and various privacy concerns influence online behaviors of students on social media?" The results and conclusions are presented via the conduct of three different studies and the summary provides insights and explain the overall contribution of the research. For each study we developed a research model for which data was collected separately for each of these models. Hypotheses of each model were tested by partial least squares- structural equation modeling techniques ... continued below

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Gadgil, Guruprasad Yashwant August 2018.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 11 times . More information about this dissertation can be viewed below.

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  • Gadgil, Guruprasad Yashwant

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Description

This study applied the impression management theory in the context of social networking to investigate the generalized research question of this dissertation which is "Do active social media presence and various privacy concerns influence online behaviors of students on social media?" The results and conclusions are presented via the conduct of three different studies and the summary provides insights and explain the overall contribution of the research. For each study we developed a research model for which data was collected separately for each of these models. Hypotheses of each model were tested by partial least squares- structural equation modeling techniques using SmartPLS 2.0. Our findings confirm the hypotheses and showed that all the predictors positively influence online social networking behaviors. Active social media presence is operationalized as predictors such as SNS stalking awareness, Selective disclosure, desired differential persona, impression motivation, and information trustworthiness. Privacy concerns have been operationalized as SNS privacy awareness, technology awareness. Online behaviors have been operationalized as responsible image and reckless image.

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  • August 2018

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  • Sept. 26, 2018, 6:16 p.m.

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Gadgil, Guruprasad Yashwant. Analyzing Tradeoffs between Privacy Concerns and Active Social Media Presence of 18- to 30-Year-Old College Students, dissertation, August 2018; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc1248436/: accessed January 17, 2019), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .