Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty Metadata

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Title

  • Main Title Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

Creator

  • Author: Lee, Seunghwan
    Creator Type: Personal
    Creator Info: University of Texas at Austin
  • Author: Heere, Bob
    Creator Type: Personal
    Creator Info: University of South Carolina; University of North Texas
  • Author: Chung, Kyu-soo
    Creator Type: Personal
    Creator Info: Winston-Salem State University

Publisher

  • Name: FiT Publishing
    Place of Publication: Morgantown, West Virginia

Date

  • Creation: 2013

Language

  • English

Description

  • Content Description: This article examines the relative impacts of the five senses on team identity and team loyalty.
  • Physical Description: 12 p.

Subject

  • Keyword: team identity
  • Keyword: team loyalty
  • Keyword: marketing

Source

  • Journal: Sport Marketing Quarterly, 2013. Morgantown, WV: FiT Publishing

Citation

  • Publication Title: Sport Marketing Quarterly
  • Volume: 22
  • Issue: 4
  • Page Start: 203
  • Page End: 213
  • Peer Reviewed: True

Collection

  • Name: UNT Scholarly Works
    Code: UNTSW

Institution

  • Name: UNT College of Business
    Code: UNTCOB

Rights

  • Rights Access: public
  • Rights Holder: © 2013, West Virginia University

Resource Type

  • Article

Format

  • Text

Identifier

  • ISSN: 1557-2528
  • Archival Resource Key: ark:/67531/metadc1248360

Degree

  • Academic Department: Management

Note

  • Display Note: Abstract: For the development of team identity and team loyalty, an understanding of how consumers experience the stadium through their senses is crucial, as the stadium is seen as the primary sensory space. The purpose of this study was to examine the relative impacts of the five senses on team identity and team loyalty. The study found that sight, sound, touch, and smell positively affected the team identity, while sight, touch, and smell positively affected the team loyalty. In addition, team identity positively affected team loyalty. This study provides the first empirical evidence of the effects of our senses on team identity and team loyalty. In order for marketers to maximize team identity and team loyalty, they need to develop specific sensory strategies that affect the game-day experience.
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