Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model

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This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.

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20 p.

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Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer May 28, 2017.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by UNT College of Visual Arts + Design to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 12 times . More information about this article can be viewed below.

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UNT College of Visual Arts + Design

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This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.

Physical Description

20 p.

Notes

Abstract: This study explores consumers’ perceptions of sustainability labels on apparel products
and examines sustainability labels as an effective means of determining consumers’
purchase intentions, using the technology acceptance model (TAM) as the foundation.
Data were collected via self-administered web-based surveys from 903 randomly
selected shoppers throughout the United States (U.S.). Findings validated that perceived
ease of use, perceived usefulness, attitudes, and purchase intention were associated
with consumers’ use of sustainability labels. Within those four variables, sustainability
label users exhibited significantly higher scores than non-label users, though the
path relationships among those variables were not different between the two groups.
This study is one of the first to use TAM to understand how consumers perceive and
use sustainability labels for apparel products. Through this application, label reading
behaviour is viewed similarly to how consumers use new informational sources for
their decision making process. The findings provide practical implications for business
marketers and managers of sustainability apparel products. As this study focused on
sustainability labels and apparel product shopping among U.S. consumers, it may be
limited to apply findings to other product categories and may be limited to consumers
outside the U.S.

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  • Fashion and Textiles, 2017. Berlin, Germany: Springer

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Publication Information

  • Publication Title: Fashion and Textiles
  • Volume: 4
  • Issue: 3
  • Page Start: 1
  • Page End: 20
  • Peer Reviewed: Yes

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

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Creation Date

  • May 28, 2017

Submitted Date

  • November 5, 2015

Accepted Date

  • January 5, 2017

Added to The UNT Digital Library

  • Sept. 24, 2018, 1:56 p.m.

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Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer. Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model, article, May 28, 2017; Berlin, Germany. (digital.library.unt.edu/ark:/67531/metadc1248342/: accessed December 15, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT College of Visual Arts + Design.