An Analytical Model of the Determinants and Outcomes of Nation Branding Page: 3
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This dissertation makes several contributions to the nation branding literature. First, it
clarifies the definition of nation brand and nation branding. Second, it builds a predictive
econometric model to connect the critical determinant and outcome factors of nation branding.
Finally, it discusses nation branding strategies in terms of resource advantage theory and
provides crucial insights on the development and management of a nation brand that can be used
by researchers, marketing managers, and stakeholders of the nation brand to gain a better
understanding of the dynamics of nation branding.
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Sun, Qin. An Analytical Model of the Determinants and Outcomes of Nation Branding, dissertation, December 2009; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc12204/m1/3/: accessed October 22, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .