Endangered newspaper: An analysis of 10 years of corporate messages from the Dallas Morning News.

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Description

Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to determine the effectiveness of the News' corporate messages during a 10-year period in order to answer this question. This study finds that ... continued below

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McLarty, Amy December 2009.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 144 times . More information about this thesis can be viewed below.

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  • McLarty, Amy

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Description

Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to determine the effectiveness of the News' corporate messages during a 10-year period in order to answer this question. This study finds that the News used inconsistent and ineffective corporate communications throughout this tumultuous period.

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UNT Theses and Dissertations

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  • December 2009

Added to The UNT Digital Library

  • March 17, 2010, 11:40 a.m.

Description Last Updated

  • May 10, 2010, 2:28 p.m.

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Citations, Rights, Re-Use

McLarty, Amy. Endangered newspaper: An analysis of 10 years of corporate messages from the Dallas Morning News., thesis, December 2009; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc12162/: accessed January 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .