The Art and Science of Data Analysis

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Description

This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Currently, cities are using data analysis for becoming smart cities. We worked on ... continued below

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Daita, Ananda Rohit May 2018.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 26 times , with 16 in the last month . More information about this thesis can be viewed below.

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  • Daita, Ananda Rohit

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Description

This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Currently, cities are using data analysis for becoming smart cities. We worked on the City of Lewisville emergency services data and predicted the vehicle-accident-prone areas for development of precautionary measures in those areas.

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  • May 2018

Added to The UNT Digital Library

  • June 6, 2018, 1:19 p.m.

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Daita, Ananda Rohit. The Art and Science of Data Analysis, thesis, May 2018; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc1157624/: accessed October 22, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .