The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore Page: VI
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LIST OF TABLES
Page
Table 1.1 Plan for Analysis ............................... ........... 7
Table 2.1 Musical Characteristics for Producing Various Emotional Expressions....... 16
Table 3.1 Plan for Analysis ................................................ ........33
Table 4.1 Demographic Profile of Study Participants ........................................ 35
Table 4.2 Reasons for Shopping and their Level of Importance............................... 36
Table 4.3 Analysis of Variance for the Effect of Music on Mood Change in a Retail
S to re .................................................................................... ....................... . . . .... 3 8
Table 4.4 Pearson Product Moment Correlation Analysis of Entry Mood with Actual
Time Spent Shopping, Amount of Money Spent, and Overall Experience in a Retail
S to re .................................................................................... ....................... . . . .... 4 0
Table 4.5 Pearson Product Moment Correlation Analysis of Exit Mood with Actual Time
Spent Shopping, Amount of Money Spent, and Overall Experience in a Retail Store... 40
Table 4.6 Pearson Product Moment Correlation Analysis of Mood Change with Actual
Time Spent Shopping, Amount of Money Spent, and Overall Experience in a Retail
S to re ...............................................................................4 1
Table 4.7 The Effect of Involvement on Awareness of Background Music in a Retail
S to re .................................................................................... ....................... . . . .... 4 2vi
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Turner, Lindsey Jean. The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore, thesis, May 2012; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc115174/m1/7/: accessed April 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .