The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore Page: 36
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participants' were single (84.1%). Summary data are presented in Table 4.1.
There are several reasons that the participants may have entered the store. As
part of the post-survey, shoppers were asked to rank the level of importance for a
variety of reasons for their trip to the Follett Bookstore at UNT. As can be seen in Table
4.2, the most popular reason for going shopping at the bookstore was to buy school
supplies or textbooks. Other reasons that were deemed important by the majority of the
sample include seeing what was on sale, to pass time, to look for new merchandise, to
be entertained, to buy gifts, to hunt for a bargain, to buy something special, to treat
themselves, to be in a climate-controlled setting, and to buy a particular item they may
have forgotten to bring with them to campus.
Table 4.2
Reasons for Shopping and their Level of Importance
Reason for Shopping Level of ImportanceTo have a social outing
To enjoy a different store layout
To see what is on sale there
To pass time
To look for new merchandise
To buy school supplies/textbooks
To buy graduation merchandise
To buy a class ring
To buy a diploma frame
To buy snacks/drinks
To be entertained
To buy gifts
To enjoy social interactions with friends
To hunt for a bargain
To buy something special
To do people-watching
To treat myself
To be in a climate-controlled setting
To buy a particular product that I forgot to bring to school from
homeNo opinion (25.5%)
No opinion (29.9%)
Important (38.2%)
Important (47.4%)
Important (41.4%)
Very important (36.3%)
Very unimportant (27.9%)
Very unimportant (42.6%)
Very unimportant (38.2%)
Very unimportant (27.1%)
Important (32.3%)
Important (29.1%)
No opinion (28.3%)
Important (34.7%)
Important (34.7%)
Very unimportant (29.9%)
Important (36.7%)
Important (23.9%)
Important (28.7%)36
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Turner, Lindsey Jean. The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore, thesis, May 2012; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc115174/m1/44/: accessed April 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .