Social Networking: the Benefits of Twitter for Music Fans and Consumers

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Description

Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant ... continued below

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Perrilliat, Jessica A. May 2012.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 674 times , with 14 in the last month . More information about this thesis can be viewed below.

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  • Perrilliat, Jessica A.

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Description

Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.

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  • May 2012

Added to The UNT Digital Library

  • Nov. 6, 2012, 3:03 p.m.

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  • Nov. 16, 2016, 5:39 p.m.

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Perrilliat, Jessica A. Social Networking: the Benefits of Twitter for Music Fans and Consumers, thesis, May 2012; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc115138/: accessed July 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .