Factors Associated with Behavioral Intention to Disclose Personal Information on Geosocial Networking Applications

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Information privacy is a major concern for consumers adopting emerging technologies dependent on location-based services. This study sought to determine whether a relationship exists among factors of personalization, locatability, perceived playfulness, privacy concern and behavioral intention to disclose personal information for individuals using location-based, geosocial networking applications. Questionnaire responses from undergraduate students at a 4-year university provide insight into these relationships. Multiple regression results indicated that there was a statistically significant relationship between the four significant predictor variables and the dependent variable. Analysis of beta weights, structure coefficients, and commonality analysis shed light on the variance attributable to the predictor ... continued below

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Cox, Trissa May 2012.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 618 times . More information about this dissertation can be viewed below.

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  • Cox, Trissa

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Information privacy is a major concern for consumers adopting emerging technologies dependent on location-based services. This study sought to determine whether a relationship exists among factors of personalization, locatability, perceived playfulness, privacy concern and behavioral intention to disclose personal information for individuals using location-based, geosocial networking applications. Questionnaire responses from undergraduate students at a 4-year university provide insight into these relationships. Multiple regression results indicated that there was a statistically significant relationship between the four significant predictor variables and the dependent variable. Analysis of beta weights, structure coefficients, and commonality analysis shed light on the variance attributable to the predictor variables of the study. Findings provide understanding of the specific factors examined in the study and have implications for consumers, businesses, application designers, and policymakers. The results from this study contribute to an understanding of technology acceptance theory and offer insight into competing beliefs that may affect an individual’s behavioral intention to disclose personal information. Knowledge gained form the study may be useful for overcoming challenges related to consumer adoption of location-based services that require disclosure of personal information.

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UNT Theses and Dissertations

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  • May 2012

Added to The UNT Digital Library

  • Nov. 6, 2012, 3:03 p.m.

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  • June 27, 2017, 3:43 p.m.

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Citations, Rights, Re-Use

Cox, Trissa. Factors Associated with Behavioral Intention to Disclose Personal Information on Geosocial Networking Applications, dissertation, May 2012; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc115059/: accessed July 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .