UNT Research, Volume 17, 2008 Page: 36
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SPANISH LANGUAGE MEDIA
Lightning flashed outside the window of Abraham Benavides' home, scaring his
daughters. But his children's nerves were eased a bit by a weather bulletin that scrolled
across the bottom of the television screen.
The alert, which indicated where the severe storms were occurring and when they
might subside, was in English. This posed no problem for the bilingual family, but it got
Benavides, assistant professor of public administration at the University of North Texas,
thinking about the millions of Spanish speakers in the United States.
"Do they receive similar emergency warnings from Spanish language television and
radio stations?" he wondered.
.A (iRowIN Roui I.
Benavides was able to research the issue thanks to a grant provided by UNT's
Center for Spanish Language Media. The center, established in fall 2006 with $1.25
million from the UNT System Board of Regents, recognizes the growing role of
Spanish language media in the North Texas region and beyond.
Moreover, the center, housed in the Department of Radio, Television and Film,
positions UNT in the United States and throughout the Spanish-speaking world as a
leader in research on Spanish language media and communication.
"Ultimately, I want the center to be recognized as one of the first places to go
to get more information on Spanish language media, whether you are in Denton, in Texas
or anywhere else in the nation," says Alan Albarran, professor of radio, television and
film and the center's director.
Alan Albarran directs UNT's Center for Spanish Language Media,
which was established in fall 2006 and is fast becoming a recognized leader
In research on Latino media and communication.
36 - 2008 UNT RESEARCH
A THREE-PRONGED APPROACH
Research is just one of the initiatives in
the three-pronged approach of UNT's
Center for Spanish Language Media. The
other two are education and professional
The center offers a 15-hour certificate
in Spanish language media for electronic
news majors and radio, television and
film majors. The interdisciplinary program,
which includes offerings from the
Spanish, anthropology, history, English,
political science, women's studies and
RTVF programs, is geared toward students
proficient in - or working toward fluency
in - Spanish.
Alan Albarran, the center's director,
says the program emphasizes aspects
of Latino history and culture that students
will need to understand to better relate
to their audience.
"The advantage really is something
simple - to give students an added
credential in addition to their degree,"
The center also offers an annual
Media Sales Institute, "boot camp" in
sales techniques for students considering
working for Spanish language publications.
Earlier this spring, the center conducted
its first professional development
workshop, offering Dallas-area Hispanic
business professionals strategies for
handling media interviews and achieving
To learn more about the research
the center is sponsoring, visit
wwwunt. edu untresearch.
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University of North Texas. UNT Research, Volume 17, 2008, periodical, 2008; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc115031/m1/36/: accessed January 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting University Relations, Communications & Marketing department for UNT.