Consumer-behavorial analysis of alternate-energy adoption: the case of geothermal energy in New Mexico. Final report, 6/1/80-8/1/81

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Description

The overall objectives of the research described here are the determination of the market penetration prospects of geothermal energy in New Mexico and the identification of the key determinants of geothermal adoption by prospective consumers. The resources considered are intermediate temperature (65/sup 0/C less than or equal to T less than or equal to 150/sup 0/C) hydrothermal resources, and the applications examined are direct (non-electric) uses. In order to achieve the overall research objectives, four specific work tasks were undertaken: the design of a marketing research instrument for investigating prospects for the market penetration of geothermal energy; the implementation of ... continued below

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Pages: 161

Creation Information

McDevitt, P.; Pratt, E. & Michie, D. August 1, 1981.

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Description

The overall objectives of the research described here are the determination of the market penetration prospects of geothermal energy in New Mexico and the identification of the key determinants of geothermal adoption by prospective consumers. The resources considered are intermediate temperature (65/sup 0/C less than or equal to T less than or equal to 150/sup 0/C) hydrothermal resources, and the applications examined are direct (non-electric) uses. In order to achieve the overall research objectives, four specific work tasks were undertaken: the design of a marketing research instrument for investigating prospects for the market penetration of geothermal energy; the implementation of the marketing research instrument through a pilot study of adoption behavior of prospective consumers of geothermal energy in the state of New Mexico; the identification and evaluation of market considerations which will affect the commercialization of direct geothermal applications within the state; and the design of a comprehensive marketing program to maximize the commercialization of geothermal energy in New Mexico.

Physical Description

Pages: 161

Notes

NTIS, PC A08/MF A01.

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  • Other: DE83015296
  • Report No.: NMEI-61-26
  • Grant Number: AS07-78ID01756
  • DOI: 10.2172/6058198 | External Link
  • Office of Scientific & Technical Information Report Number: 6058198
  • Archival Resource Key: ark:/67531/metadc1112268

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Office of Scientific & Technical Information Technical Reports

Reports, articles and other documents harvested from the Office of Scientific and Technical Information.

Office of Scientific and Technical Information (OSTI) is the Department of Energy (DOE) office that collects, preserves, and disseminates DOE-sponsored research and development (R&D) results that are the outcomes of R&D projects or other funded activities at DOE labs and facilities nationwide and grantees at universities and other institutions.

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Creation Date

  • August 1, 1981

Added to The UNT Digital Library

  • Feb. 22, 2018, 7:45 p.m.

Description Last Updated

  • March 22, 2018, 4:33 p.m.

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McDevitt, P.; Pratt, E. & Michie, D. Consumer-behavorial analysis of alternate-energy adoption: the case of geothermal energy in New Mexico. Final report, 6/1/80-8/1/81, report, August 1, 1981; United States. (digital.library.unt.edu/ark:/67531/metadc1112268/: accessed May 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.