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This article examines how relationship partners influence consumer eating patterns.
Physical Description
56 p.
Notes
Abstract: The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, romantic relationship motives of formation and maintenance are found to influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are active, while males are influenced by the eating patterns of females when relationship maintenance motives are active. Furthermore, perceptions of relational influence differ between relationship formation and maintenance, which underlies these observed effects. This research contributes to the consumer behavior literature by revealing the powerful influence of relationships on food consumption. Keywords: influence,
This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Consumer Resaerch following peer review. The version of record, Jonathan Hasford, Blair Kidwell, Virginie Lopez-Kidwell; Happy Wife, Happy Life: Food Choices in Romantic Relationships, Journal of Consumer Research, is available online at: https://doi.org/10.1093/jcr/ucx093.
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Hasford, Jonathan; Kidwell, Blair & Lopez-Kidwell, Virginie.Happy Wife, Happy Life: Food Choices in Romantic Relationships,
article,
August 30, 2017;
Oxford, United Kingdom.
(https://digital.library.unt.edu/ark:/67531/metadc1036559/:
accessed January 14, 2025),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
crediting UNT College of Business.
