U.S. Newspapers And The Adoption Of Technological Innovations

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In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others ... continued below

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Kemp, Jacob December 2011.

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  • Kemp, Jacob

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In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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  • December 2011

Added to The UNT Digital Library

  • Oct. 2, 2012, 4:18 p.m.

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  • Nov. 16, 2016, 3:48 p.m.

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Citations, Rights, Re-Use

Kemp, Jacob. U.S. Newspapers And The Adoption Of Technological Innovations, thesis, December 2011; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc103344/: accessed April 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .