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TABLE OF CONTENTS
1.0 INTRODUCTION ....................................................................................................................................... 3
2.0 M ARKETING COM PONENTS .................................................................................................................... 3
3.0 DEVELOPM ENT OF M ARKETING COM PONENTS ....................................................................................4
A. DVD FOR TEACHERS AND GUIDANCE COUNSELORS ......................................................................................4
B. YOUTUBE VIDEOS FOR STUDENTS ................................................................................................................4
C. BROCHURES ................................................................................................................................................4
D. SOUVENIRS, PROMOTIONSAL, AND GIVE AWAY ITEMS .................................................................................5
4.0 PILOT TESTING .........................................................................................................................................5
5.0 CONCLUSION ........................................................................................................................................... 5This material is based upon work supported by the Department of
Administration] under Award Number DE-FG52-07NA28084.Energy [National Nuclear Security
This report was prepared as an account of work sponsored by an agency of the United States
Government. Neither the United States Government nor any agency thereof, nor any of their
employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for
the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed,
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commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does
not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States
Government or any agency thereof. The views and opinions of authors expressed herein do not
necessarily state or reflect those of the United States.
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Marketing Strategy and Implementation, text, September 30, 2010; United States. (https://digital.library.unt.edu/ark:/67531/metadc1012874/m1/2/: accessed April 25, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.