A Conjugate Arrangement for Measuring Commercial Viewing

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Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and maintained the participants' viewing behavior. Conceptually this conjugate arrangement could enhance eye tracking technology to improve marketing and advertising strategies. This experiment yield results that suggest a more concrete analysis of ... continued below

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Morgan, Amber August 2017.

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  • Morgan, Amber

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Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and maintained the participants' viewing behavior. Conceptually this conjugate arrangement could enhance eye tracking technology to improve marketing and advertising strategies. This experiment yield results that suggest a more concrete analysis of consumer response to visual stimuli that maintains attending.

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  • August 2017

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  • Oct. 9, 2017, 11:44 a.m.

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Morgan, Amber. A Conjugate Arrangement for Measuring Commercial Viewing, thesis, August 2017; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc1011852/: accessed August 21, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .