Size Framing: Conceptualization and Applications in Consumer Behavior

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Description

Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing context. The resulting work and findings illustrate the process through which consumers go in forming size judgments and collectively present both scholars and ... continued below

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Ketron, Seth Christopher August 2017.

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  • Ketron, Seth Christopher

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Description

Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing context. The resulting work and findings illustrate the process through which consumers go in forming size judgments and collectively present both scholars and practitioners with a common basis for future study and implementation of findings in contexts in which size information is salient.

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  • August 2017

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  • Oct. 9, 2017, 11:44 a.m.

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Ketron, Seth Christopher. Size Framing: Conceptualization and Applications in Consumer Behavior, dissertation, August 2017; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc1011747/: accessed June 24, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .