Amish Teacher Dialogues with Teacher Educators: Research, Culture, and Voices of Critique

Amish Teacher Dialogues with Teacher Educators: Research, Culture, and Voices of Critique

Date: September 2005
Creator: Zehr, Henry; Moss, Glenda & Nichols, Joe
Description: Article discussing a collaborative project to examine literature and research on the Amish culture.
Contributing Partner: UNT Dallas
Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Date: December 2013
Creator: Karam, Marian T.
Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
Contributing Partner: UNT Libraries