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open access

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression a… more

Date: December 2013

Creator: Karam, Marian T.

Item Type: Thesis or Dissertation

Partner: UNT Libraries

open access

Student Perceptions of Teacher Credibility: A Predictor of Academic Success

While the idea of source or teacher credibility dates back to the Greek philosopher, Aristotle, research to connect this perceived credibility with individual affective and cognitive growth is a more recent phenomenon. In 2009, a credibility learning model connecting perceived credibility to cognitive learning with university-aged subjects was established. In contrast, this research project focused on determining a link between K-12 students' perception of teacher credibility, as determined b… more

Date: May 2019

Creator: Mathews, John R., Jr.