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A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-A… more
Date: August 2002
Creator: Sanchez, Marissa R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

Description: The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behavi… more
Date: August 2006
Creator: Jeon, Sua
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption

Description: The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The int… more
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Date: August 2002
Creator: Buhrman, Tiffany
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

[Gillette Display]

Description: Photograph of a man presenting a Gillette Razor product in front of the Gillette display in a store.
Date: December 21, 1949
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Item Type: Refine your search to only Photograph
Partner: UNT Libraries Special Collections
open access

The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore

Description: The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students’ shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as well as whether these musical factors would produce a change in mood. the influence of involvement with shopping on in-store music was also examined. a total of 251 students completed pre- and post-shopp… more
Date: May 2012
Creator: Turner, Lindsey Jean
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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