A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities
Description:
This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a…
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Date:
August 1985
Creator:
Martin, William Todd
Partner:
UNT Libraries