Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising

Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising

Date: May 1999
Creator: Mehta, Sanjay S. (Sanjay Subhash)
Description: An emerging paradigm shift in the marketing discipline has prompted renewed research interest in the nature and scope of exchange. A common theme in the research to date is a departure from the traditional transactional orientation to a relational perspective of exchange. The relational emphasis is particularly germane to contractual Vertical Marketing Systems (VMS) where the emphasis is on long-term, mutually beneficial interaction between various channel members. The franchisor-franchisee relationship, a type of contractual VMS, is governed by norms that impact system efficiency and effectiveness. Despite the unprecedented growth of international franchising systems in the marketplace, a paucity of empirical attention has focused on cross-national franchisor-franchisee relationships. With many U.S.-based business format franchisors penetrating foreign markets, the primary purpose of the dissertation is to provide insights into tools which franchisors, and franchisees can use during the evolution of the exchange relationship. To identify differences across geographic boundaries, the dissertation simultaneously studies domestic and cross-border franchisor-franchisee relationships.
Contributing Partner: UNT Libraries
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Date: December 1995
Creator: Ford, Conny (Conny M.)
Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Contributing Partner: UNT Libraries
The impact of leisure travelers' characteristics on hotel Website attributes preference.

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Access: Use of this item is restricted to the UNT Community.
Date: December 2004
Creator: Zhang, Li
Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.
Contributing Partner: UNT Libraries
Marketing to Your Community: Becoming a Destination

Marketing to Your Community: Becoming a Destination

Date: October 2011
Creator: Sears, Suzanne
Description: This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.
Contributing Partner: UNT Libraries
Consumer Engagement in Digital Channels - A Digital Strategy

Consumer Engagement in Digital Channels - A Digital Strategy

Date: March 28, 2012
Creator: Pookulangara, Sanjukta
Description: This poster discusses the experiential learning activity process for a course in the UNT Business department. The overall learning goal is to understand the challenges and opportunities faced by multi-channel businesses.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Date: August 2007
Creator: Gravier, Michael J.
Description: Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the flexibility to change suppliers. Others suggest that relational governance leads to superior performance because of the willingness of both parties to adapt. Reviews of TCA have turned up ambivalent empirical findings with regard to the effects of uncertainty despite a track record of strong empirical support for other predictions. Because most of TCA and relational exchange theories' predictions enjoy strong support, this research builds upon these theories to propose a theoretical modeling framework for a dynamic environment in a supply chain network (SCN) setting. This dissertation extends TCA and relational exchange to a dynamic, network environment. It uses the approach of building a simulation in order to study in detail the relationship between key exchange factors and the selection of transactional and relational exchange governance over time. This research effort extended TCA theory with a complex adaptive model of supply chain network governance evolution that attempts to link environmental, network, production, firm and exchange factors in a continuously evolving loop. The ...
Contributing Partner: UNT Libraries
QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

Date: March 21, 2012
Creator: Bloechle, Marie
Description: This presentation discusses Quick Response (QR) codes. QR codes leverage the power of smartphones to connect digital data to real-world surfaces. The author provides tips and best practices to help libraries market their valuable electronic resources using QR codes.
Contributing Partner: UNT Libraries
Getting the Word Out: Strategies for Amplifying your Library's Twitter Presence

Getting the Word Out: Strategies for Amplifying your Library's Twitter Presence

Date: July 25, 2014
Creator: Judkins, Julie
Description: Presentation for the 2014 Cross Timbers Library Collaborative (CTLC) Annual Conference. This presentation discusses strategies for amplifying your library's Twitter presence and getting the word out.
Contributing Partner: UNT Libraries
Marketing to Your Community: Becoming a Destination

Marketing to Your Community: Becoming a Destination

Date: December 6, 2011
Creator: Sears, Suzanne
Description: Article on marketing your library collection to your community and becoming a destination for information.
Contributing Partner: UNT Libraries
The Eclectic Paradigm of Salesperson Compensation: a New Framework for Investigating the Role of Salary versus Commission

The Eclectic Paradigm of Salesperson Compensation: a New Framework for Investigating the Role of Salary versus Commission

Date: December 1995
Creator: Massad, Victor J. (Victor James)
Description: Numerous researchers, employing theories from either psychology or economics, have investigated the circumstances under which firms are likely to adopt salary-based versus commission-based compensation plans. This study integrates the most common theoretical bases of salesperson compensation literature into a broad framework labeled the Eclectic Paradigm of Salesperson Compensation (EPSC). The EPSC proposes that there is a positive association between a firm's salary orientation and resource commitment, and a firm's salary orientation and firm control. There should be a negative association between salary orientation and dissemination risk, and salary orientation and salesperson motivation/performance. Twenty-three hypotheses originating from the EPSC were tested using a pretest sample of 48 real estate salespersons and a test sample of 311 real estate salespersons. The data were analyzed using common factor analysis, logistic regression, multivariate analysis of variance, and median tests. Of the 23 hypotheses, 10 were supported, 7 were partially supported, and 6 were not supported. The results suggest that the eclectic paradigm of salesperson compensation is a promising initial step toward developing a comprehensive model for understanding the determinants of salary versus commission.
Contributing Partner: UNT Libraries
Influence Impacting Female Teenagers' Clothing Interest: a Consumer Socialization Perspective

Influence Impacting Female Teenagers' Clothing Interest: a Consumer Socialization Perspective

Date: August 1995
Creator: Waguespack, Blaise P. (Blaise Philip)
Description: Female teenagers have been found to be the most affluent teens according to the Rand Youth Poll's nationwide survey. The survey finds the average weekly income from female teens age 16 to 19 to be $82, with $50 from earnings and the balance from their allowances. Other findings from the survey indicate that adolescent girls receive more than adolescent males in allowance from parents, as mothers understand the need for the female teen to have the income necessary to purchase clothing and cosmetics. Past research studies have attempted to measure the influence sources on teenagers when purchasing clothing by asking teens to rank different influence sources or by asking the teens who accompany them when shopping. The current research study develops a structural equation model that allows for the comparison of the three predominant influence sources identified in the consumer socialization literature, i.e., parental influence, peer influence, and promotional communications sought out by the teen. To test the model, 206 randomly selected female teenagers completed a mail questionnaire regarding the influences on clothing interest. The female teens were all members of a non-denominational youth group, age 13 to 19, living in the North Texas region. The model derived is only ...
Contributing Partner: UNT Libraries
Development and Testing of a Resource-Based Theory of International Entry Mode Choice

Development and Testing of a Resource-Based Theory of International Entry Mode Choice

Date: August 1995
Creator: Sharma, Varinder M. (Varinder Mohan)
Description: A firm can deploy a variety of arrangements (entry modes) like wholly owned subsidiaries, joint ventures, contracts, and export modes to implement its product market strategies in foreign countries. Each of these arrangements entails decisions about the location of production facilities and/or marketing operations, and the type of ownership of these operations. The choice of an entry mode is of strategic importance to a firm because it can involve investment of substantial amount of resources and has a strong bearing on the firm's marketing mix. Due to its strategic importance, the entry mode choice phenomenon has been extensively researched. In the past, seven major theories have been proposed but none is able to explain the choice from the complete set of entry modes. Thus, there exists a gap between the theory and practice of entry mode choice. This study provides breakthrough on two fronts. First, it develops a new theory of entry mode choice grounded in the resource-based perspective of the firm. The theory posits that the decision to locate its production and/or marketing operations in a country is related to the actualizability of the firm's competitive advantage in that country. However, the ownership decision is related to the sustainability ...
Contributing Partner: UNT Libraries
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
Description: Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.
Contributing Partner: UNT College of Business
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
Description: Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.
Contributing Partner: UNT College of Business
The Art of Internet Advertising: An Analysis of Consumer Preferences Concerning Design Elements in Web Based Image Advertisements (Work in Progress)

The Art of Internet Advertising: An Analysis of Consumer Preferences Concerning Design Elements in Web Based Image Advertisements (Work in Progress)

Date: April 14, 2011
Creator: Gordon, Matthew & Eve, Susan Brown
Description: Poster presentation for the 2011 University Scholars Day at the University of North Texas. This poster discusses research on internet advertising and an analysis of consumer preferences concerning design elements in web based image advertisements.
Contributing Partner: UNT Honors College
Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail

Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail

Date: April 2, 2009
Creator: Baczewski, Cody & Rice, Murray D.
Description: Presentation for the 2009 University Scholars Day at the University of North Texas discussing the Apple company and the success of their retail stores.
Contributing Partner: UNT Honors College
An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent

An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent

Date: August 1989
Creator: Hardy, Jane P.
Description: An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands. Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery items. The brands purchased were recorded and compared to the preferred brand names provided by the parents. While no statistical significance was found, occasional trends were observed. The analysis indicated that adolescents who experience a pluralistic family communication style will purchase products other than the preferred household brands. Adolescents who are exposed to television and radio tend to deviate more from the preferred family brands more often than do adolescents with less media exposure. Adolescents who work are more likely to go to the grocery store more often for their families than do nonworking adolescents. Also, adolescents seem to possess a price sensitivity to both high and low-involvement grocery items.
Contributing Partner: UNT Libraries
An Empirical Study on the Use of Promotion in Hospitals

An Empirical Study on the Use of Promotion in Hospitals

Date: December 1988
Creator: Gopalakrishna, Pradeep
Description: The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication messages designed for patients, hospital staff and medical staff; and testing the factors developed and studying the attitudes of hospital personnel toward promotion using a national sample of hospitals. In phase 1, focus group interviews were conducted in a surrogate for-profit hospital and a surrogate non-profit hospital. In phase 2, an original mail questionnaire was used to collect data from a sample of 80 hospitals. A total of 38 hospitals participated, providing 114 usable responses. Test statistics included content analysis, Chi-Square, Pearson correlation coefficient and Analysis of Variance. The results of the focus group study indicated the practice of marketing in hospitals is in its early growth stages and marketing is viewed as nothing more ...
Contributing Partner: UNT Libraries
Mexican Americans: An Economically Significant Ethnic Market Segment

Mexican Americans: An Economically Significant Ethnic Market Segment

Date: December 1972
Creator: Ferguson, Richard Wayne
Description: None
Contributing Partner: UNT Libraries
Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions

Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions

Date: May 2015
Creator: Alhidari, Abdullah
Description: When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming industry remains a male-dominated culture. The marketer’s job is to facilitate game engagement and to motivate gamers to play. The notion of “engagement” is not new in business. The term was developed in the last decade. Many studies were devoted to understand, explain, and define the term. It suggests that within interactive, dynamic business environments, consumer engagement (CE) represents a strategic position that companies can use to enhance their sales growth, competitive advantage, and profitability. Moreover, there are three levels of engagement in any experiential consumption (i.e., playing video game): presence, flow, and psychological absorption. The findings of this study affirm that consumer engagement, including presence, flow and psychological absorption are explanatory factors that impact gamer’s purchase intentions. Our results show that ...
Contributing Partner: UNT Libraries
Marketing Strategies for Bed and Breakfast Operations

Marketing Strategies for Bed and Breakfast Operations

Access: Use of this item is restricted to the UNT Community.
Date: May 1999
Creator: Lee, So Yon
Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.
Contributing Partner: UNT Libraries
Perceptions of Work Group and Managerial Behaviors as Antecedents of a Salesperson's Commitment, Performance, and Turnover

Perceptions of Work Group and Managerial Behaviors as Antecedents of a Salesperson's Commitment, Performance, and Turnover

Date: August 1999
Creator: Gulati, Rajesh, 1964-
Description: Theoretically grounded and empirically testable conceptualizations that offer alternative explanations regarding sales force performance and turnover can: (a) enhance understanding regarding these pivotal outcomes, and (b) augment an organization's capability to increase sales and decrease turnover. The study advances one such explanation by conceptualizing and testing a perceptual model that links a salesperson's psychological climate dimensions to organizational commitment, performance, and turnover. The framework the study proposes respecifies the leadership and work group dimensions of psychological climate into four distinct perceptions (i.e., a salesperson's perceptions regarding the behaviors of work group, sales manager, senior management, and non sales employees in the organization). These climate dimensions are posited to influence positively a salesperson's organizational commitment which consequently influences positively the salesperson's effort and intention to stay with the organization. The proposed outcomes of organizational commitment result in increased performance and decreased turnover. Success beliefs and perceived behavioral control are posited to moderate the relationship between the salesperson's organizational commitment and effort. The study tests the hypothesized relationships on a sample of salespersons belonging to a telecommunications organization utilizing path and hierarchical regression analyses.
Contributing Partner: UNT Libraries
So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

Date: November 2015
Creator: Keshmiripour, Setareh & Venner, Mary Ann
Description: This presentation provides an overview of the redesign of reference services at UNT Libraries using brand research and marketing strategies.
Contributing Partner: UNT Libraries
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