Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Date: August 2007
Creator: Gravier, Michael J.
Description: Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the flexibility to change suppliers. Others suggest that relational governance leads to superior performance because of the willingness of both parties to adapt. Reviews of TCA have turned up ambivalent empirical findings with regard to the effects of uncertainty despite a track record of strong empirical support for other predictions. Because most of TCA and relational exchange theories' predictions enjoy strong support, this research builds upon these theories to propose a theoretical modeling framework for a dynamic environment in a supply chain network (SCN) setting. This dissertation extends TCA and relational exchange to a dynamic, network environment. It uses the approach of building a simulation in order to study in detail the relationship between key exchange factors and the selection of transactional and relational exchange governance over time. This research effort extended TCA theory with a complex adaptive model of supply chain network governance evolution that attempts to link environmental, network, production, firm and exchange factors in a continuously evolving loop. The ...
Contributing Partner: UNT Libraries
The impact of leisure travelers' characteristics on hotel Website attributes preference.

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Access: Use of this item is restricted to the UNT Community.
Date: December 2004
Creator: Zhang, Li
Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.
Contributing Partner: UNT Libraries
Marketing to Your Community: Becoming a Destination

Marketing to Your Community: Becoming a Destination

Date: December 6, 2011
Creator: Sears, Suzanne
Description: This article discusses marketing your library collection to your community and becoming a destination for information. The author refers to the marketing strategy as the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers.
Contributing Partner: UNT Libraries
Marketing to Your Community: Becoming a Destination

Marketing to Your Community: Becoming a Destination

Date: October 2011
Creator: Sears, Suzanne
Description: This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.
Contributing Partner: UNT Libraries
Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail

Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail

Date: April 2, 2009
Creator: Baczewski, Cody & Rice, Murray D.
Description: This presentation discusses the Apple company and the success of their retail stores. When Apple first began their store locations, many people thought that the stores were doomed for failure. The Apple stores were seen as something that would quickly fail and become a costly mistake for the company. There are now over 247 Apple stores in at least 8 countries and the company is nearing/surpassing 10% in the Personal Computer (PC) market share. In this presentation, the author examines the company's successful strategies that are continuing to work.
Contributing Partner: UNT Honors College
Marketing strategies for bed and breakfast operations.

Marketing strategies for bed and breakfast operations.

Access: Use of this item is restricted to the UNT Community.
Date: May 1999
Creator: Lee, So Yon
Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.
Contributing Partner: UNT Libraries
Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Date: May 2012
Creator: Nicholson, Danielle Marie
Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.
Contributing Partner: UNT Libraries
QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

Date: March 21, 2012
Creator: Bloechle, Marie
Description: This presentation discusses Quick Response (QR) codes. QR codes leverage the power of smartphones to connect digital data to real-world surfaces. The author provides tips and best practices to help libraries market their valuable electronic resources using QR codes.
Contributing Partner: UNT Libraries
Consumer Engagement in Digital Channels - A Digital Strategy

Consumer Engagement in Digital Channels - A Digital Strategy

Date: March 28, 2012
Creator: Pookulangara, Sanjukta
Description: Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses the experiential learning activity process for a course in the UNT Business department. The overall learning goal is to understand the challenges and opportunities faced by multi-channel businesses.
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
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