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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.

Date: April 11, 2015

Creator: Ketron, Seth & Blankson, Charles

Partner: UNT College of Business

QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

This presentation discusses Quick Response (QR) codes. QR codes leverage the power of smartphones to connect digital data to real-world surfaces. The author provides tips and best practices to help libraries market their valuable electronic resources using QR codes.

Date: March 21, 2012

Creator: Bloechle, Marie

Partner: UNT Libraries

So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

This presentation provides an overview of the redesign of reference services at UNT Libraries using brand research and marketing strategies.

Date: November 2015

Creator: Keshmiripour, Setareh & Venner, Mary Ann

Partner: UNT Libraries

Getting the Word Out: Strategies for Amplifying your Library's Twitter Presence

Presentation for the 2014 Cross Timbers Library Collaborative (CTLC) Annual Conference. This presentation discusses strategies for amplifying your library's Twitter presence and getting the word out.

Date: July 25, 2014

Creator: Judkins, Julie

Partner: UNT Libraries

Marketing to Your Community: Becoming a Destination

This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of… more

Date: October 2011

Creator: Sears, Suzanne

Partner: UNT Libraries

Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail

Presentation for the 2009 University Scholars Day at the University of North Texas discussing the Apple company and the success of their retail stores.

Date: April 2, 2009

Creator: Baczewski, Cody & Rice, Murray D.

Partner: UNT Honors College

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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

QR Codes: Best Practices and Tips to Help Libraries Market Valuable Electronic Resources

So We Have a Brand, Now What?: Modernizing and Marketing an Ask Us Service at an Academic Library

Getting the Word Out: Strategies for Amplifying your Library's Twitter Presence

Marketing to Your Community: Becoming a Destination

Taking Apple to the People: A Successful Retail Strategy for the Store Doomed to Fail