The impact of leisure travelers' characteristics on hotel Website attributes preference.

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Access: Use of this item is restricted to the UNT Community.
Date: December 2004
Creator: Zhang, Li
Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.
Contributing Partner: UNT Libraries
UNT Research, Volume 20, 2011

UNT Research, Volume 20, 2011

Date: 2011
Creator: University of North Texas
Description: UNT Research magazine includes articles and notes about research at University of North Texas in various academic fields.
Contributing Partner: University Relations, Communications & Marketing department for UNT