Date: May 2004
Creator: Huang, Ye
Description: As China is opening its doors to the world and getting more involved in the global market, it is facing great challenges and competition with other countries and cultures. In order to make Chinese graphic design industry more competitive and help Chinese businesses and industries have better success in the global market, I believed Chinese college-level design educators and students should learn more from advanced American graphic design processes and marketing methods to achieve a better understanding of Western design culture and make communication more successful. At the same time, I believed American college-level graphic design educators and students should become aware of strengths and weaknesses that exist in their own design education and learn from Chinese formal tradition.
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