The Global Expansion of Transnational Retailers: A Case Study of the Localization Strategy of Costco in Taiwan
Description:
This research focuses on the global expansion of the transnational retail industry. Globalization is a phenomenon experienced by many industries in the present global economy. The global production network (GPN) framework can be used to explain and interpret the phenomenon of transnational firms' adaptation strategies. Due to market saturation in their home countries, retailers began to expand into East Asia in the 1980s. However, cultural differences and legislative limitations created barrier…
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Date:
December 2010
Creator:
Yeh, YunLung
Partner:
UNT Libraries