Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors
Description:
The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square …
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Date:
December 2010
Creator:
Garnett, Rebecca
Partner:
UNT Libraries