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Crafting Downtown Denton: An Exploration of Craft Beer Consumption as an Activity in Denton, Texas

Description: Craft beer as a cultural phenomenon coincided with the revitalization of downtown Denton, Texas. Much of the existing literature on craft beer and its relation to place focuses on breweries rather than bars. This exploratory study aims to explain why people consume craft beer, what factors influenced its popularity in Denton despite little beer production, and to explore considerations for the promotion of Denton as a craft beer destination and making downtown an inclusive space. Data was colle… more
Date: December 2020
Creator: Hooker, Jenny
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Exploring Perceptions of Brand Loyalty and Consumer Identity among Millennial Males Living in Central Ohio

Description: Brand loyalty is a common theme throughout consumer and market research, yet it has not been a major topic among anthropologists. The research presented here is an anthropological exploration of the social and cultural influences on how a unique demographic - millennial males - view their own loyalty to brands. Through the use of qualitative interviews and online surveys, participants provided insight in to how they viewed their favorite brands and how those brands fit in to their lives. Aft… more
Date: May 2018
Creator: Oates, Blake A.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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