The Effects of Alternative Presentation Formats on Biases and Heuristics in Human Decision Making
Description:
The purpose of this research was to determine whether changes in the presentation format of items in a computer display could be used to alter the impact of specific cognitive biases, and to add to the knowledge needed to construct theory-based guidelines for output design. The problem motivating this study is twofold. The first part of the problem is the sub-optimal decision making caused by the use of heuristics and their associated cognitive biases. The second part of the problem is the lack…
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Date:
May 1996
Creator:
Van Dyke, Thomas P. (Thomas Peter)
Partner:
UNT Libraries