Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus
Description:
This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to …
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Date:
August 2000
Creator:
Mills, Juline
Partner:
UNT Libraries