An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April
Description:
"It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy…
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Date:
August 1940
Creator:
Evans, Ralph L.
Partner:
UNT Libraries