Symbolic visuals in advertising: The role of relevance.

Symbolic visuals in advertising: The role of relevance.

Date: August 2008
Creator: Holmes, Gary R.
Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes the assertion that TOR has been underutilized and even ignored by some researchers in past marketing literature. Thus, TOR is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what is currently realized by researchers and marketing managers. A reliable measure of relevance was developed using TOR as a foundation. Experiments were conducted to empirically test TOR and support was found for most aspects of the theory. This ...
Contributing Partner: UNT Libraries
[Poster for a Lecture by Dr. David Darts]

[Poster for a Lecture by Dr. David Darts]

Date: 2011
Creator: University of North Texas. College of Visual Arts and Design.
Description: Poster for a lecture presented by Dr. David Darts titled "The Makers of Things: Art Education and Freedom in the Digital Age of Digital DIY" which was the 4th annual D. Jack Davis Endowed Lecture in Arts Education. The poster includes a photograph of Darts with children at a playground as well as details about the lecture, held at UNT on the Square on Wednesday March 9, 2011, and logos for UNT and the College of Visual Arts + Design.
Contributing Partner: UNT College of Visual Arts + Design
[Poster for The Politics of Taste Symposium]

[Poster for The Politics of Taste Symposium]

Date: 2010
Creator: Charette, Emily
Description: Poster advertising a symposium titled "The Politics of Taste in Eighteenth and Nineteenth-Century Latin America" held at Meadows Museum, Southern Methodist University in Dallas Texas, September 17, 2010. The poster includes an illustration of a colonial-era gentleman and a map of Central and South America. Text on the right side of the poster describes the topic of the symposium, lists the speakers, and gives details about the time and location.
Contributing Partner: UNT College of Visual Arts + Design
The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

Date: May 2008
Creator: Amos, Clinton L.
Description: The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that a White Paper call-to-action to investigate misleading weight loss advertisements has been filed. Despite recent interest, little attention has been garnered concerning the understanding of why consumers respond to potentially misleading weight loss claims. Intuitively, an understanding of why consumers fall prey to weight loss claims may aid academics, practitioners, and policy makers as they make important decisions relative to the weight loss industry and its practices. This study fills that void by applying a theory of visceral influences (TVI) to the context of weight loss advertising. Loewenstein's TVI was developed to aid in explaining why consumers make decisions contrary to their long-term self-interest. Visceral influences are drive states that have a direct hedonic impact, have an effect on the relative desirability of various goods and activities, and consequently, have a strong influence over the decisions consumers make. Common visceral cues (cues associated with any reward linked to a visceral factor) include proximity ...
Contributing Partner: UNT Libraries
The Aerie, Yearbook of the University of North Texas, 1992

The Aerie, Yearbook of the University of North Texas, 1992

Date: 1992
Creator: University of North Texas
Description: Yearbook for University of North Texas in Denton, Texas includes photos of and information about the school, student body, professors, and organizations. Index starts on page 244.
Contributing Partner: UNT Libraries Special Collections
The Aerie, Yearbook of North Texas State University, 1988

The Aerie, Yearbook of North Texas State University, 1988

Date: 1988
Creator: North Texas State University
Description: Yearbook for North Texas State University in Denton, Texas includes photos of and information about the school, student body, professors, and organizations. Index starts on page 312.
Contributing Partner: UNT Libraries Special Collections
The Aerie, Yearbook of University of North Texas, 1993

The Aerie, Yearbook of University of North Texas, 1993

Date: 1993
Creator: University of North Texas
Description: Yearbook for University of North Texas in Denton, Texas includes photos of and information about the school, student body, professors, and organizations. Index starts after page 317.
Contributing Partner: UNT Libraries Special Collections
The Aerie, Yearbook of University of North Texas, 1989

The Aerie, Yearbook of University of North Texas, 1989

Date: 1989
Creator: University of North Texas
Description: Yearbook for University of North Texas in Denton, Texas includes photos of and information about the school, student body, professors, and organizations. Index starts on page 316.
Contributing Partner: UNT Libraries Special Collections
Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising.

Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising.

Date: August 2009
Creator: Baird-Harris, Kay
Description: Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.
Contributing Partner: UNT Libraries
Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Date: 1949
Creator: Drake, Jerry E.
Description: The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Contributing Partner: UNT Libraries
Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Date: December 2001
Creator: Allen, Charlotte
Description: The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. One particular tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an advertiser. However, to maximize these benefits, retailers need to carefully select the spokesperson that will be most effective for their store and product. This purpose of this research is to examine the characteristics that influence consumers' perceptions of print advertisements that include a spokesperson in the advertisement. Most of the past literature concerning spokespersons has concentrated on the consumer perspective of meeting and interacting with a living, breathing person. This research seeks to use the past research on salespeople to examine the spokesperson as a cue in a print advertisement. In this perspective, the consumer views the spokesperson from a visual-only perspective. The proposed experiment will utilize print advertisements from two retail businesses. More specifically the study will investigate how consumers react if the individual viewed in the ...
Contributing Partner: UNT Libraries
Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
Contributing Partner: UNT Libraries
[News Script: News briefs]

[News Script: News briefs]

Date: September 27, 1951
Creator: WBAP-TV (Television station : Fort Worth, Tex.)
Description: Script from the WBAP-TV station in Fort Worth, Texas, covering a news story about the Lone Star Brewery in Fort Worth advertising with a giant helium balloon shaped as a beer bottle, and women lining up to get licensed in the new profession of dental hygienists.
Contributing Partner: UNT Libraries Special Collections
An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Date: August 1940
Creator: Evans, Ralph L.
Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 ...
Contributing Partner: UNT Libraries
A Study of Visual Merchandising in Six Texas Department Stores

A Study of Visual Merchandising in Six Texas Department Stores

Date: January 1957
Creator: Stewart, Gwen L.
Description: "This study is limited to the organization and activities of display departments of six leading Texas department stores. It concerns the two main categories of display: window and interior display. Chapter I serves as an introduction to the study; Chapter II review briefly the history of display in the United States; Chapter III presents an analysis of the display departments of six leading Texas department stores; Chapter IV concludes the study with a summary and evaluation of the data presented in Chapter III." -- leaf 3.
Contributing Partner: UNT Libraries
Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Contributing Partner: UNT College of Merchandising, Hospitality and Tourism
Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]

Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]

Date: December 2012
Creator: Tison, Jean-Bernard
Description: This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to the tools used in doing so.
Contributing Partner: UNT Libraries
Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Date: May 2012
Creator: Nicholson, Danielle Marie
Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.
Contributing Partner: UNT Libraries
Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism

Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism

Date: August 2013
Creator: Van Steenburg, Eric
Description: Nonprofit organizations are dependent on donations and volunteers to remain operational. Most rely on persuasive communications to inform, educate, and convince recipients of their messaging to respond in order to raise funds and generate volunteers. Though the marketing and psychology literature has examined charitable giving and volunteerism, the effectiveness of persuasive messages to affect philanthropy, gift-giving, and fundraising is a gap in the cause marketing literature (Dann et al. 2007). Because consumers rarely enter a situation without preexisting attitudes or beliefs, it is expected that individuals exposed to an advertisement by a nonprofit organization will look for ways to compare the messages within the ad to their own beliefs and attitudes. Two theories help explain the processing that takes place in relation to attitudes, beliefs, and persuasive communications – elaboration likelihood model (ELM) and the theory of planned behavior (TPB). The research presented here combines these theories to answer questions regarding behavioral intention related to donating and volunteering when individuals are exposed to certain persuasive messages from a nonprofit organization. Results show that one’s involvement with the advertisement combines with one’s attitude toward donating to help determine propensity to donate and the amount of the donation. However, this is dependent ...
Contributing Partner: UNT Libraries
[E. Patrick Johnson Performing]

[E. Patrick Johnson Performing]

Date: 2012-09-14T18:56:49
Creator: unknown
Description: Photograph of E. Patrick Johnson seated onstage during a performance of his one-man show, Pouring Tea: Black Gay Men of the South Tell Their Tales. His right arm is raised out to his side and his eyes are closed. There is a music stand directly in front of him.
Contributing Partner: UNT Libraries Special Collections
[E. Patrick Johnson Seated Onstage]

[E. Patrick Johnson Seated Onstage]

Date: 2012-09-14T18:31:00
Creator: unknown
Description: Photograph of E. Patrick Johnson seated onstage during a performance of his one-man show, Pouring Tea: Black Gay Men of the South Tell Their Tales. He has his left hand raised in front of him as he is speaking. There is a music stand directly in front of him and to his right there is a table containing a pitcher and glass of iced tea.
Contributing Partner: UNT Libraries Special Collections