A Study of Performance and Effort Expectancy Factors Among Generational and Gender Groups to Predict Enterprise Social Software Technology Adoption
Description:
Social software technology has gained considerable popularity over the last decade and has had a great impact on hundreds of millions of people across the globe. Businesses have also expressed their interest in leveraging its use in business contexts. As a result, software vendors and business consumers have invested billions of dollars to use social software to improve business and employee productivity. The purpose of this study was to provide insights to business leaders and decision makers …
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Date:
May 2013
Creator:
Patel, Sunil S.
Partner:
UNT Libraries