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Just $10 A Month: A Television Advertising Campaign

Description: This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage expatriate and resident Pakistani's to donate to educational charities. A Website created by the filmmaker is promoted in the campaign. This Website provides information about various charities that edu… more
Date: May 2003
Creator: Mumtaz, Danish Kasim
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness.

Description: This research analyzes media agency executives' perceptions and strategic decision-making processes when accessing the impact of digital video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions and decision-making processes of the media agency executives'. The findi… more
Date: August 2007
Creator: Way, Heather C.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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