18 Matching Results

Search Results

Results: 1 - 18
open access

Situational Self-Image: A Symbolic Interactionism Approach to Brand-Image/Self-Image Congruency

Description: The situational self-image, which recognizes the affect of situational influences, particularly social roles, was the specific topic of investigation of this study. It has generally been hypothesized in marketing literature that consumers will purchase the brand with the image most congruent with the consumers' self-image. Symbolic Interactionism, a field of study in sociology, provides the theoretical foundations for the construct situational self-image. Realization of the relationship between… more
Date: May 1987
Creator: Hildebrand, Peggy Shields
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Personnel Management Curricular Requirements of Member Schools of the American Association of Collegiate Schools of Business

Description: The general purpose of this study is to determine the principal curricular requirements in the field of personnel management which now are prescribed by member institutions in the American Association of Collegiate Schools of Business.
Date: 1956
Creator: Lann, Arlene Wills
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Empirical Exploratory Audit Study of the Effectiveness of the Retail Buyer of Fashion Wearing Apparel in Meeting Constituent Markets' Wants and Needs

Description: This study is designed as an exploratory empirical attempt to audit the effectiveness with which retail buyers select fashion wearing apparel that meets needs and wants of their constituent target markets. This study presents the retail buyer of fashion wearing apparel as the "gatekeeper" who controls the flow of apparel products through various "checkpoints" as these products move from producer to consumer, thus controlling product availability. This study has a three-fold purpose. The first i… more
Date: August 1981
Creator: Taylor, Ruth Arleen Lesher
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Occupational Opportunities for the Woman College Graduate in Specialized Business Fields

Description: The purpose of this study is to make a survey of the opportunities in the business world for the woman college graduate. Attention has been given to the general status of women workers, the training given by colleges in business administration, and the opportunities for the employment and advancement in the business world.
Date: 1946
Creator: Long, Ruth
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Mexican Americans: An Economically Significant Ethnic Market Segment

Description: The area of ethnic market segmentation has received little attention from practitioners or academicians of marketing since most minority groups immigrating to the United States have gradually assimilated the cultural norms and values, and thus the market behavior, of the American society as a whole. Preliminary investigation, however, indicates that Mexican Americans are an exception. To discover whether Mexican Americans represent a true ethnic market segment of economic significance, this stu… more
Date: December 1972
Creator: Ferguson, Richard Wayne, 1934-
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Community Leadership and Economic Growth

Description: This study is concerned with discovering relationships between community power structures and economic growth. The economic growth in selected Northeast Texas counties and their major cities is compared with the power structures in each of these communities during the 1944 through 1968 period.
Date: December 1970
Creator: Jones, Hubert Kelly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Impact of Non-monetary Performance Measures Upon Budgetary Decision Making in the Public Sector

Description: This study addresses in an exploratory fashion the following questions. 1. Would non-monetary performance measures grouped into a statement of public efforts and accomplishments significantly reduce the uncertainty of decision makers concerning past entity performance? 2. Would knowledge of such data alter their resultant budgetary decisions?
Date: May 1984
Creator: Reed, Sarah Auman
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Employment Criteria of the Community and Recommended Business Curriculum for Frank Phillips College, Borger, Texas

Description: The purpose of this survey and study is to attempt the establishment of ways in which the business administration department of Frank Phillips College may help its students to prepare to fill the employment needs in the commercial offices of the area.
Date: August 1951
Creator: Ayers, Paul J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comprehensive Competitive Advantage Construct: Its Theory and Operationalization

Description: Competitive advantage (CA) is an intuitively evident concept which has been widely used in theoretical research in strategy. But CA's diffuse image and its dynamic nature make it a difficult concept to apply. The purpose of this study was to develop a comprehensive (or macro) CA construct capable of being applied in an empirical manner across a broad spectrum of business situations. This objective required both an adequate grounding of the CA concept within its nomological- net of theories and … more
Date: May 1991
Creator: Yates, George C. (George Cochrane)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Development of Industrial Management Curriculum for North Texas State College

Description: This thesis will concentrate on a two-fold purpose: first, to determine whether an industrial management program at North Texas State College is justified; and second, to present a broad outline that will form a foundation upon which the content of such a program can be based.
Date: August 1950
Creator: Orr, Jack Kennedy
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Description and Analysis of the Channels of Distribution for Food Products in the State of Kuwait

Description: This study is intended, first, to describe and analyze the channels of distribution for food products in the State of Kuwait, second, to pinpoint the problems that exist in the food-distribution system, and, third, to make specific recommendations for the alleviation of the problems. Consistent with the objectives of the study and based on the description and analysis of the food-distribution system in the country, it is concluded in the study that Kuwait depends on imports for virtually all of… more
Date: August 1977
Creator: Abdulelah, Abdulla Ali
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Development of the Punched Card Registration System at North Texas State College

Description: This study presents a history of the development and implementation of a punched card registration system in North Texas State College. The study also covers planning stages of registration materials, and a description of the various stages and processes involved in a typical semester from pre-registration preparations through posting the student's grades to the permanent record. To help fill the need for ready reference to methods used in various institutions across the nation, this study will… more
Date: January 1956
Creator: Harvey, Laurence Edwin
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of the Qualifications of Junior College Business Education Teachers in Texas with the Qualifications Desired by Junior College Presidents

Description: The purpose of this investigation was twofold, namely: 1. To determine the personal characteristics and qualifications of the junior college business teachers in Texas; 2. To determine how well these characteristics match the desired qualifications given by college hiring personnel--presidents.
Date: August 1954
Creator: Vail, Harold W.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Application of Stochastic Decision Models to Solid Waste Management

Description: This research applies stochastic decision tree analytical techniques to a decision of the type a small community may face when choosing a solid waste disposal system from among several alternatives. Specifically targeted are those situations in which a community finds itself (1) lying at or near the boundary of a central planning area, (2) in a position to exercise one of several disposal options, and (3) has access to the data base on solid waste which has been systematically developed by a ce… more
Date: August 1975
Creator: Wright, William Ervin
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Comparison of Selected Factors in Undergraduate Programs in Business Teacher Education in Texas with Criteria Recommended for Business Teacher Education, 1956

Description: The purpose of this study was to compare selected factors in undergraduate programs in business teacher education in Texas with criteria recommended for business teacher education. The factors selected were: (1) the business teacher education curriculum, (2) professional laboratory experiences of prospective business teachers, and (3) educational preparation, experience, and professional activities of the business education college faculty.
Date: 1956
Creator: Otey, Evelyn I.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Empirical Investigation into the Role of the Fundamental Economical Variables in the Determination of the Foreign Exchange Rates of Nine Countries, 1973-1978

Description: This dissertation examines the role of the fundamental economic variables (price levels, interest rates, and income levels) in the determination of foreign exchange rates during the period 1973-1978. Purchasing power parity, the International Fisher Effect, and the relationship of exchange rates with income levels through the marginal propensity to import were integrated, as suggested by the literature, and a fairly reasonable specification of a model for exchange rate determination was measure… more
Date: August 1979
Creator: Ghanem, Abdullah Muhana Salem
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
Back to Top of Screen