Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories
Description:
The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, …
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Date:
August 1987
Creator:
Stone, Linda C. (Linda Carol)
Partner:
UNT Libraries