Date: August 1965
Creator: Pilgrim, Mary Alice Gunn
Description: This study was concerned with the investigation of the relationships that may exist between certain personality characteristics, as measured by the Guilford-Zimmerman Temperament Survey, and the choice of major of students enrolled in seven fields of study in a school of business administration. It also investigated differences in these relationships between two different levels of academic performance, as measured by grade-point average. The seven fields of business included in this study were Accounting, Business Education, Banking and Finance, Insurance, Management, Marketing, and Secretarial Administration.
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