Programming for the Latino Youth: a Content Analysis of Prime Time Television Programs By Three Spanish-language Broadcast Networks
Description:
This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that w…
more
Date:
August 2013
Creator:
Vazquez, Gabriel
Partner:
UNT Libraries