Date: August 2013
Creator: Vazquez, Gabriel
Description: This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that was catered to the Latino youth audience between 2003 and 2012 by the three major Spanish-language networks: Univision, Telemundo, and Telefutura. An observed pattern reveals that prime time programming targeting Latino teenagers is relatively smaller and older in comparison to programming delivered through the general programming.
Contributing Partner: UNT Libraries