Newsmap. For the Armed Forces. V-E Day + 4 weeks, 181st week of U.S. participation in the war

Newsmap. For the Armed Forces. V-E Day + 4 weeks, 181st week of U.S. participation in the war

Date: June 4, 1945
Creator: [United States.] Army Service Forces. Army Information Branch
Description: Front: Text describes action on Okinawa, in Foochow, Tokyo, Mindanao. Maps: Pacific action flares; Okinawa; Foochow; Tokyo; Mindanao. Relief shown by spot heights and hill shading. Back: Paper bullets. Text describes propaganda leaflets as part of psychological warfare. Illustrations and text detail German and Jap Safe-Conduct Surrender Pass instructions.
Contributing Partner: UNT Libraries Government Documents Department
Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
Contributing Partner: UNT Libraries