Twitter and the Affordance of Public Agenda-Setting: A Case Study of #MarchForOurLives
Description:
In the traditional agenda-setting theory, the agenda-setters were the news media and the public has a minimal role in the process of agenda-setting, which makes the public a passive receiver located at the bottom in the top-down agenda-setting dynamics. This study claims that with the development of Information communication technologies, primarily social media, the networked public may be able to set their own agendas through connective actions, outside the influence of the news media agenda. …
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Date:
August 2020
Creator:
Chong, Mi Young
Partner:
UNT Libraries