A Descriptive Study of the Public Relations Practices at Hardin- Simmons University
Description:
This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of directi…
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Date:
August 1984
Creator:
Schmucker, Susan Parker
Partner:
UNT Libraries