In-store Event Needs and Technology Use Among Half Price Books Customers
Description:
Half Price Books, Records, Magazines, Inc. (HPB), fills a unique niche by selling a variety of new, used and rare merchandise primarily in their chain of 116 stores in sixteen states and online. The company has noticed increased mobile device use among customers in their stores while sales have declined in recent years. To remain viable HPB is attempting to adapt to market forces in a timely manner while remaining continually interested in growth and innovation. A major part of adapting, growin…
more
Date:
December 2013
Creator:
Wilson, Steven K.
Partner:
UNT Libraries