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Ambient Darkness and Consumer Behavior

Description: Ambient lighting has emerged as a key atmospheric factor influencing how consumers process environmental cues and their behaviors. However, surprisingly little research has examined how people think and feel in the dark (lower than 15 lux). This is particularly relevant given that consumers routinely work, pay bills, relax, consume and make purchases in settings with little or no light. My dissertation addresses this gap by examining how consumers regulate their goals and process information wh… more
This item is restricted from view until August 1, 2025.
Date: July 2023
Creator: Vo, Khue Ho Thuc
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Near-term electric vehicle program: Phase I, final report

Description: A final report is given for an Energy Research and Development Administration effort aimed at a preliminary design of an energy-efficient electric commuter car. An electric-powered passenger vehicle using a regenerative power system was designed to meet the near-term ERDA electric automobile goals. The program objectives were to (1) study the parameters that affect vehicle performance, range, and cost; (2) design an entirely new electric vehicle that meets performance and economic requirements;… more
Date: August 1, 1977
Creator: Rowlett, B. H. & Murry, R.
Item Type: Refine your search to only Report
Partner: UNT Libraries Government Documents Department
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