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open access

Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories

Description: The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, … more
Date: August 1987
Creator: Stone, Linda C. (Linda Carol)
Partner: UNT Libraries
open access

Employee Attitudes Toward Shoplifting

Description: The purpose of this study was to determine the attitudes of retail sales personnel toward shoplifting as well as toward procedures and devices designed to minimize shoplifting. The study also sought to examine employees' recall of training in regard to shoplifting and its prevention. It was concluded that most of the employees are aware of the high cost of shoplifting to retail stores. The majority of the employees do not define shoplifting in terms of the value of the merchandise taken. Unifor… more
Date: December 1982
Creator: Railsback, Crystal
Partner: UNT Libraries
open access

Factors Affecting Perception of Fit of Jeans

Description: The purpose of this research was to determine if perception of fit in jeans will vary by target wearer, sex, educational background, political-social attitudes, and brand name. One hundred and sixteen usable questionnaires were completed by students enrolled in the 1987 spring semester at a university in North Texas. The questionnaire gathered data about perception of fit in jeans, social-political attitudes, clothing interest, and jeans consumption. No differences were found between perception… more
Date: August 1987
Creator: Chen, Hsin-Teh
Partner: UNT Libraries
open access

Knowledge Level of Sales Personnel Employed by a Ladies' Apparel Manufacturer in Dallas, Texas, and the Need for Training

Description: The purposes of this study were to measure and compare the knowledge level of sales personnel employed by a ladies' apparel manufacturer and to examine the need for a training program for sales managers, sales secretaries, and sales representatives. The data were gathered through a four-part questionnaire developed by the researcher. Sales personnel were rated as having low, medium, or high knowledge. The majority rated as having medium knowledge. No significant differences in knowledge level w… more
Date: August 1981
Creator: Smith, Lucy (Lucy Ann)
Partner: UNT Libraries
open access

The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel

Description: The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict… more
Date: December 1987
Creator: McConkey, C. William (Charles William)
Partner: UNT Libraries
open access

Retail Crowding: Impact of Merchandise Density on Store Image

Description: Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of … more
Date: December 1993
Creator: Paden, Nita L. (Nita Lynn)
Partner: UNT Libraries
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