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Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories

Description: The purpose of this study was to investigate the saleability judgements of retail store buyers of women's and men's wear. A sample of 81 women's and men's wear buyers, representing two specialty stores and one mass merchandiser, was sent questionnaires. Principal Components Factor Analysis with Varimax Rotation was used to reduce the number of product, vendor and information source variables to eight factors. Three significant differences existed between the women's wear and men's wear buyers, … more
Date: August 1987
Creator: Stone, Linda C. (Linda Carol)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Factors Affecting Perception of Fit of Jeans

Description: The purpose of this research was to determine if perception of fit in jeans will vary by target wearer, sex, educational background, political-social attitudes, and brand name. One hundred and sixteen usable questionnaires were completed by students enrolled in the 1987 spring semester at a university in North Texas. The questionnaire gathered data about perception of fit in jeans, social-political attitudes, clothing interest, and jeans consumption. No differences were found between perception… more
Date: August 1987
Creator: Chen, Hsin-Teh
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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